My Pleasure [UPDATED]
As for the December 2020 TikTok video, if a customer says "my pleasure" to a Chick-fil-A employee, it does not entitle the customer to free food. The video posited that saying it before an employee can get the words out would do the trick. Others have tried to say it up front like a code word. Neither are likely to be successful strategies.
The idea for customers to say "my pleasure" for free Chick-fil-A menu items had been shared on social media for at least a few years. Some customers believed that it earned a free ice cream cone or other dessert, such as the Icedream Cone or Cookie Icedream Sandwich:
On May 14, 2018, WANE 15 News interviewed Jeff Hoffman, who owned and operated a Chick-fil-A restaurant in Fort Wayne, Indiana. He talked about the reason behind the company's usage of the phrase "my pleasure." He referred to S. Truett Cathy, who founded Chick-fil-A in 1946:
But two decades ago, Chick-fil-A borrowed a tactic from The Ritz-Carlton that would become a central element of its brand culture: Employees replying to customers who thank them by saying "my pleasure," instead of "you're welcome" or "no problem."
Today, "my pleasure" is a brand catchphrase and part of the popular lore around Chick-fil-A, which had 2,730 outlets and hit nearly $16 billion in sales in 2021, according to Technomic, a food industry research and consulting firm. (Chick-fil-A is privately-held by the Cathy family and is now led by a grandson of Truett Cathy, who died in 2014.)
"My pleasure" is printed on Chick-fil-A souvenir t-shirts and is the name of a fan podcast. Rumors often swirl on social media that you'll get free food if you say "my pleasure" to an employee. (You won't.)
Of course, workers simply saying "my pleasure" isn't why the company tops customer service rankings. But "my pleasure and Chick-fil-A go hand in hand," said Emily Gilmore, a manager at a Chick-fil-A in Concord, North Carolina.
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As a lifelong resident of the 134th District and Monroe County, it is my honor and privilege to serve our community as a member of the New York State Assembly and as your voice at the state Capitol. It has been my pleasure to be a common-sense representative for the towns of Greece, Ogden, and Parma, along with the villages of Hilton and Spencerport. My aim is to advocate for policies that will make our community and state a better place for all who call it home. 041b061a72